How we review tools

What happens between a maker submitting a tool and it appearing here, and what we do and don’t check.

Who can list a tool

  • Makers submit their own tools from a signed-in account with a personal email. Shared addresses like support@ are not accepted.
  • Each email can list one tool for free. More listings use a paid plan.
  • Submissions with adult or explicit content are blocked automatically.

Before a tool goes live

  • Free listings wait 72 hours in a review queue, Featured listings up to 24 hours and Premium listings 30 minutes after payment.
  • During that time we can reject a submission. We remove spam, duplicates, sites that are down and things that are not AI tools.

After it goes live

  • We keep checking. Listings that turn out to be duplicates, broken or not AI tools are removed, and wrong names are corrected.
  • Makers pick a category when they submit. For listings we added ourselves, each tool is placed in the category that matches its own description.
  • Anyone can report a wrong listing through the contact page.

How descriptions are written

  • Descriptions start from the maker’s own words. We edit them for clarity and search: plain language, the main use cases first, short paragraphs.
  • Edits keep every fact, product name and price from the original. We never add features, numbers, reviews or awards, and we remove unprovable claims like “world’s first” or “No.1”.
  • Pricing on tool pages is read from each tool’s own pricing page and rechecked every two months. We only show a price that appears on that page, with the date it was checked.
  • We do not use the tools listed here hands-on one by one. When an article or review says we tested something, that article says so and describes how.

Paid listings

  • Featured ($19) and Premium ($49) are paid listings. They are always labelled on the card and the tool page, and their links to the maker’s site are marked as sponsored.
  • Paid listings are shown before free ones in lists. They never change which tools are suggested as alternatives, and Ask Navi only suggests a paid tool when it fits the question.
  • We do not sell reviews, ratings or editorial coverage.

Questions or a correction? Contact us. Last updated November 2026.